I confess that mine is not. I had no time before to follow the numerous tips for successful blogging that I have read online. There are so many strategies that I could have used, but due to lack of time, I had never taken that opportunity to optimize my blog.
Can your posts be found in Google search? ©TopRankOnlineMarketing
What do I mean by optimization? Well, simply put, it is how you do your blog that makes it easier for people to find you. It’s not just content, but design and layout, among other things, as well. The more you are findable online, the higher you will rank in Google. (Why is it important? Well, you want your stuff to be read, don’t you?)
For example, the Runner’s World website is PR 7 (out of 10). Mine is just PR 3. Other popular running blogs I follow, like Running with Passion and Takbo.ph, have a PR of 4 and 3, respectively. Page rank indicates the popularity of a site; the higher your blog’s PR is, the more popular it seems to be.
There are many ways to get a high PR. A slow one entails relationship building with other sites in your niche, regular updating of posts, among other things. Other sites want to get there quicker, so they look for companies that give guaranteed Google rankings. Instead of doing the relationship building themselves, they pay that company to do it for them.
I have no idea if it works, though, although I read that it can be effective. It definitely doesn’t apply to me, since I don’t think I can pay for it. My blog—though monetized—is not really optimized enough for me to spend some cash on making it rank higher.
In the past year I have noticed that the running blogs I follow are gaining rank while I remain at PR 3. They do deserve it (and I think you know who you are)! I have seen how meticulously they read their followers new posts, comment on them, and how often they update their blog. Perhaps, if I have more time, I can do the same.
Be that as it may, my blog’s popularity rating is not that important to me. What’s more important is that I have a venue to write about my experiences in running and share stories with my running and blogging friends.